Most promoters think about the gate and the bar. The events people remember for the right reasons are planned well beyond them: before the night, behind the stage and long after the last song.
A guest who feels watched is uncomfortable. A guest who feels unsafe does not come back. The craft is in solving the second without causing the first.
Five decisions every school should settle in August, written out so you can work through them with your board or your principal, whether or not you ever speak to us.
